Brand Strategy
&
Digital Marketing
Brand Value Creators
We sharpen and articulate with clarity: brand positioning, target audience, identity creation & communication strategy using 16+ strategic tools
BRANDTREE
Articulating the Brand Strategy
STAGES
Consumer Purchase Journey
GAME
Competition Mapping
FOCUS
Identifying Growth Segments
STANCE
Positioning Your Brand
ORBIT
Identifying Brand Values
DESIRE
What Motivates Customers
PURPOSE
What Change Do You Want?
IDEA
High-Value Idea For Your Brand
REACTION
Brand Objective Setting
PERSONALITY
Managing Brand Perception
TRENDSPOTTING
Identifying hot trends
360 DEGREE
Context For Engagement
MOTIVE
Picking the right medium
HELLO
Introducing your brand
PRESENTER
Identifying Creative Routes
Brand Strategy Services
Digital Marketing Expertise
Masters in the 7 key aspects of Digital Communications: